Bits & Bites, News You Can Eat – Matcha Source in WSJ in Time for New Year’s Health and Diet Resolutions
Remember the Matcha Box in NYC summer 2010? Ms. Druckman does. She first found Matcha Source on Crosby St. and has been a converted devotee ever since. Her post in Bits & Bites landed just in time to inspire, encourage and support all those New Year’s Resolutions. Read on.
Morning Matcha by Matcha Source, F. Martin Ramin for The Wall Street Journal, Styling by Anne Cardenas
The Tea
Going Green
Turning over a new leaf? Try matcha, the powdered green tea of Japan that’s so potent, a ceremonial art was developed around it. Founder of Matcha Source, Alissa White, is omniscient about the stuff; she imports it and opened her first retail storefront earlier this month in Los Angeles. According to Ms. White, the potable increases energy, perks up moods, is antioxidant-rich, detoxes like nobody’s business, boosts metabolism and balances the body’s pH levels. All we know is, a bowlful a day makes us feel good. Serious sippers should try the thinner Morning ($33 per 30-gram tin) or thicker Kama ($45) styles—these are to be whisked and served hot (if you don’t have the necessary accessories, Ms. White’s pre-assembled kits will get you sorted). Those who enjoy blended drinks such as smoothies and lattes may opt for the Cafe Grade Gotcha ($28 per 80-gram tin), which can also be used in cooking. Ms. White likes applying it to pancakes and chocolate truffles, among other things; she offers recipes on her website, matchasource.com.
—Charlotte Druckman
the potable increases energy, perks up moods, is antioxidant-rich, detoxes like nobody’s business, boosts metabolism and balances the body’s pH levels. All we know is, a bowlful a day makes us feel good.
