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JWT Intelligence Lists Matcha as Trend No.48 for 2011

January 4, 2011

JWT Intelligence Report lists matcha tea as trend #48 for 2011

“The powdered green tea-which originated in Japan and is a centerpiece of the Japanese tea ceremony-is becoming a hot flavor internationally with an artisanal quality reflected in its price tag. It’s a functional ingredient-high in both antioxidants and caffeine-that will increasingly be seen in beverages (from lattes to cocktails) and desserts (ice-cream, pastries and more.)”

A bit late to the party, but we are glad they joined us. We may have started the trend with one of our pop-up shops in NYC or Los Angeles. See our matcha recipes for green tea lattes, green tea ice-cream, or download our eBook of Sweet and Savory Matcha Tea Recipes by Minnie Jardin. Also listed on the trends is coconut water, an excellent blending ingredient for matcha coco-ade iced summer beverage.

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