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Matcha “Back-To-School” Edition – Matcha for Improved Concentration, Energy and Focus

August 1, 2011

Matcha Tea as a Competitive Advantage

I always cringe at the “back to school” commercials and print ads appearing earlier and earlier each summer.  The dog days haven’t even hit yet in last week of July and the retailers are dressing us in new polo shirts and back packs.  But I get it, even though we are still sipping our super chill iced matcha teas it’s that time of year to plan ahead for the first day back at school.

I bring this up now because matcha tea may be your competitive advantage this semester. Matcha is rich in L-theanine, a naturally mood enhancing amino acid which helps you to stay alert and to concentrate.  L-theanine  is readily absorbed in large quantities, crosses the blood-brain barrier and gets into the brain fast.

The state of deep relaxation occurs about thirty minutes after consumption and lasts for a steady 3-4 hours. L-theanine counters the effects of caffeine on the nervous system, and triggers the production of alpha waves in the brain.  When present, Alpha waves reflect a state of effortless alertness.

What calming Alpha waves look like compared to sleep, rest and excitement

BUT DON’T TAKE MY WORD FOR IT – Financiers and Moms Are the Real Advocates

In the same week last year, I had two phone orders – both from gentlemen – in different cities, – who both work in finance and both told me the exact same thing:  drinking matcha tea everyday at work helps them concentrate on the numbers. True story.

Another customer, a mom, buys matcha is bulk for her teen-age son with ADD because it helps him (and her) get through the school day.

And finally 2009 The LA Times quotes a study where, “ participants underwent EEG while relaxing with their eyes closed. They showed increased alpha-wave activity indicating “a relaxed but alert mental state” compared with 19 other participants who did not receive L-theanine. The study, was published last year in the Asia Pacific Journal of Clinical Nutrition.”


For the power user who drinks matcha everyday and possibly shares with dorm mates or colleagues, I suggest the Café Grade Matcha 200g foil bag good for 100 servings. Here are three easy ways to add matcha to your day:

  1. sprinkle on your favorite breakfast cereal or oatmeal
  2. add a tablespoon to fruit smoothie
  3. froth matcha with almond milk in a BODUM milk frother


Already Converted?  Subscribe today for AutoShip and never run out.  Ship to your home, office or dorm.  Save $3 on shipping.

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And remember to STOP when the red lights flash!

2 Comments leave one →
  1. August 11, 2011 1:23 am

    Really great post….I do like Matcha Tea and know that it is very good for health… it

  2. August 11, 2011 2:21 am

    Really great post………love it…………very informative

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